Make the Impossible Possible

Well Done Group is located in East Malaysia with interests across F&B and Construction business sectors. Our brand portfolio comprises direct owned brands such as C&C Gallery, Little HongKong & Chopsticks. De Chef and Sun Yeong Wai are partner brands.

Become the most influential F&B platform in East Malaysia and build a century-old joyful enterprise.

Provide customers with a pleasant experience and deliver happiness with delicious food.

While pursuing the material and spiritual happiness of all partners, we should also contribute to the transformation and upgrading of F&B industry by inheriting and carrying forward the catering culture.

Make the Impossible Possible.

The guiding principles that keep our employees aligned to our desired corporate behavior. These 5 core values, together with our business values and philosophy, reflect our culture, spirit and dedication in all that we do.

Customer First

Integrity

Striving For Excellent

Altruism And Loving Others

Embracing Changes

• Customer First is the first value of Well Done, which means that when encountering any problem, we always consider whether our decision will benefit the customer.
• Integrity means treating others with sincerity, not cheating, doing what you say, doing things with conscience, and never doing anything to disgrace your parents or the company.
• There are mountains outside the mountains, and there are people outside the people. There is no best, only better. If people want to gain a foothold in the world, they must have their own major, and use their major to help more people and benefit society.
• Altruism And Loving Others includes the meaning of gratitude. As long as there is love in the heart, families, enterprises and society can achieve true harmony.

• Embracing Changes requires us to continue learning and innovating, focusing on customers (service objects), and understanding market trends.

   

Tonny Wong Ing Dee

Founder & Group Managing Director

Since 2018, my team and I have been dedicated to building Well Done Group into the most influential F&B platform in East Malaysia. We started with a modest eatery, and through hard work and continuous learning, we have now grown into a multi-brand dining group with six unique brands and 17 outlets across East Malaysia.
We deeply understand that behind every delicious meal lies the hard work of many, and each enjoyable dining experience is a precious memory to everyone.
From management mechanisms, optimizing production processes, we have consistently innovated to provide our customers with better products and a more enjoyable dining experience. Our vision is not only to establish a successful business but also to create a century-old happy enterprise. We believe that the taste of happiness not only comes from delicious food but also stems from our care for employees and our responsibility to society. Therefore, we are committed to establishing a harmonious, win-win working environment where every employee can find a sense of belonging and achievement in their careers.
We look forward to you savouring the taste of happiness in our outlets. Thank you!
Founder, Well Done Group

Andrew Tiong Tuong Wei

Co-Founder

In the early days of starting our business, we had a simple goal: to find a path forward in this remote kampung. But reality was tough. We faced numerous challenges, such as staff shortages, supervisors resigning, a lack of systems, and limitations of traditional methods that often left us feeling stuck.
We began taking courses to learn effective recruitment, design promotion paths and pay structures, introduce systems, and set standard operating procedures. With support from headquarters, our business was able to grow and improve rapidly. As ordinary people with a strong belief in changing our fate, we hoped to create a future with our own hands.
Through the food industry, we aim not only to provide customers with a joyful dining experience but also to bring happiness through our food. Our mission is to pursue both material and spiritual well-being for all our team members and to contribute to the transformation and advancement of the food industry by preserving and promoting food culture.
One Team, One Heart, One Mission, Oh Yes!

Alex Kong Sing Chung

Co-Founder

In 2020, I founded Chefway. By chance, in 2023, I was drawn to the unique culture at Well Done and joined the team, where I later established de.chef dining. I was then appointed to lead group marketing, taking on the mission of bringing Well Done’s amazing food to even more people. Sharing the joy and experience of great food has become my responsibility, and I’m committed to making sure everyone gets a taste of what Well Done has to offer.